The Trump Organization announced on Monday, June 16, 2025, the launch of Trump Mobile, a new mobile phone service that will operate as a Mobile Virtual Network Operator (MVNO) in partnership with the three major U.S. carriers: AT&T, Verizon, and T-Mobile. The announcement took place during a press conference at Trump Tower in Manhattan, coinciding with the 10th anniversary of Donald Trump’s first presidential campaign launch.
Business Structure and Regulation
Trump Mobile will operate as an MVNO, a business model similar to that used by companies like Consumer Cellular and Mint Mobile (the latter associated with actor Ryan Reynolds). The service will be subject to regulatory oversight by the Federal Communications Commission (FCC), currently chaired by Trump appointee Brendan Carr.
Donald Trump Jr. and Eric Trump, the president’s eldest sons and executive vice presidents of the Trump Organization, led the announcement of the new venture, which joins the company’s business portfolio that already includes luxury hotels, golf clubs, casinos, retail, and other real estate ventures.
Service Plan and Specifications
The company’s flagship offering will be the “47 Plan,” priced at $47.45 per month – a value that references Donald Trump’s position as the 45th and 47th President of the United States. Benefits include:
- 5G service with nationwide coverage
- Unlimited talk, text, and data
- Complete device protection
- 24-hour roadside assistance through Drive America
- Free international calling to over 100 countries
- Telehealth services, including virtual medical care, mental health support, and prescription medication ordering
The plan requires no contracts or credit checks, according to information on trumpmobile.com. Market analyses indicate that the price is higher than traditional carriers’ prepaid unlimited plans, which cost around $40 per month, such as Verizon’s Visible, AT&T’s Cricket Wireless, and T-Mobile’s Metro.
T1 Smartphone: Domestic Production
In August, the company will launch the “T1 Phone,” a gold Android smartphone that, according to the company, will be “designed and manufactured in the United States.” The device will cost $499 and features the following technical specifications:
- 6.8-inch touchscreen with 120 Hz refresh rate
- Fingerprint sensor and AI facial recognition unlock
- 256 GB of internal storage and 12 GB of RAM
- Android operating system
- American flag and “T1” logo on the back
Eric Trump emphasized in an interview with Fox Business that the phone and service will align with his father’s political plans to boost American manufacturing and employment. “We want to have customer service by Americans for Americans,” he stated.
Business and Financial Context
The launch of Trump Mobile follows a series of Trump-branded products that the president and his family have promoted, including Trump cryptocurrency, Trump sneakers, and Trump guitars. According to a mandatory financial disclosure form released by the Office of Government Ethics, Trump reported more than $600 million in revenue for 2024, including about $57.4 million from the World Liberty Financial cryptocurrency platform.
Trump Mobile’s customer service center will be based in St. Louis, Missouri, with staff available 24 hours a day. “When customers call, they’re talking to a real person,” the company emphasizes.
Market and Competition Issues
The launch comes at a time when President Trump has been pressuring manufacturers like Apple to shift their production from China and India to the U.S. In May, the president threatened to impose a 25% tariff on Apple products if the tech giant did not relocate part of its manufacturing.
According to Wedbush analyst Dan Ives, if Apple were to manufacture its iPhones in the U.S., they would cost about $3,500 each, more than triple the current price of approximately $1,000, due to the higher cost of manufacturing in the United States.
Representatives from Verizon, AT&T, and T-Mobile did not immediately respond to requests for comment about the partnership with Trump Mobile.
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Information source: edition.cnn.com | abcnews.go.com | cbsnews.com | nbcnews.com | variety.com
