In the ever-evolving world of advertising, where creativity meets strategy, the story of MORE Advertising stands out as a testament to innovation and resilience. Founded 28 years ago by Donna Latson Gittens, MORE Advertising, originally known as causemedia, has carved a niche for itself by focusing on promoting important causes through media. This blog post delves into the journey of MORE Advertising, its recent leadership transition, and its continued impact on public health initiatives.
A legacy of purpose-driven advertising
MORE Advertising was born out of a desire to make a difference. Gittens, after leaving her job at WCVB-TV, envisioned an agency that would champion health initiatives and other significant causes. With Judi Haber joining shortly after its inception, the agency quickly became a major player in state marketing contracts, particularly with the Massachusetts Department of Public Health. Their work during the COVID-19 pandemic, where they secured their largest-ever contract, underscores their commitment to public health and prevention.
Leadership transition with familiar faces
When it came time for Gittens and Haber to pass the torch, they faced the challenge of finding the right successors. After an exhaustive search that didn’t yield the right fit, they turned to two individuals who were already integral to the firm’s culture: Megan Palamé and Beth LePage. This decision not only ensured continuity but also infused the agency with fresh energy and ideas. Palamé, now the CEO, and LePage, the COO and CFO, are poised to lead MORE Advertising into its next chapter.
The art of succession planning
The transition at MORE Advertising is a masterclass in succession planning. Gittens and Haber began this process two years ago, engaging a business consultant to explore potential suitors. However, it was the internal pitch from Palamé and LePage that resonated most. This strategic move highlights the importance of nurturing talent within an organization and recognizing when the best candidates for leadership are already in-house.
Continuing the mission
Under the new leadership, MORE Advertising remains committed to its mission of promoting important causes. One of their recent projects involved rebranding the Executive Office of Elder Affairs to the Executive Office of Aging & Independence. This rebranding effort is a prime example of how the agency continues to influence public perception and policy through strategic communication.
Looking ahead
As MORE Advertising moves forward, it does so with a clear vision and a strong foundation. The agency is already planning a campaign to promote the newly rebranded state agency, showcasing their ability to adapt and thrive in a dynamic environment. With Palamé and LePage at the helm, MORE Advertising is well-positioned to continue its legacy of impactful, purpose-driven advertising.
In conclusion, the story of MORE Advertising is one of innovation, strategic leadership, and unwavering commitment to public health. As they embark on this new chapter, the agency serves as an inspiring example of how businesses can evolve while staying true to their core values. Whether you’re in the advertising industry or simply interested in stories of successful business transitions, MORE Advertising offers valuable insights and lessons.
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Information source: bostonglobe.com
